The Top Ten Football Casuals Labels in 2023

1. Stone Island::Click here to purchase::

Stone Island’s subcultural significance as part of the British football terraces of the 80s.
Around that time, British football teams were starting to experience more consistent success in European tournaments,
which meant crowds of young fans were regularly travelling to exotic European destinations. W
hilst on their travels, they would come across different styles donned by the youth of those countries and discover rare brands that hadn’t made it over to the terraces of England.

2. CP Company ::Click here to purchase::

Famed for it's "Goggle Jacket" CP Company has become synonymous on the football terraces from the 80's to the modern day. The more recent lens attire has gained popularity for the aspiring football casual. A collection we believe will be popular throughout 2023.

3. MA Strum ::Click here to purchase::

 

MA.Strum was founded in 2008, as part of the Massimo Osti archive, with the idea that the brand would pay homage to Osti’s work and be inspired by the archive. Steered by John Sharp, Donrad Duncan and Lorenzo Osti, the brand took off. Whilst the brand was crafted in the image of Massimo Osti and his archive, the designs take their own path with the influences of the brands wardens coming across.

4. Belstaff ::Click here to purchase::

Belstaff has the reputation for crafting some of the most sought after pieces of outerwear in the world. Belstaff UK has exemplified a rugged heritage British look for over 80 years.

5. Barbour ::Click here to purchase::

The Barbour story began in 1894 in the Market Place in South Shields. Today the 5th generation family owned business remains in the North East, with Barbour's headquarters located in Simonside, South Shields.

Although we source products from around the globe, some of Barbour's classic wax jackets are still manufactured & repaired by hand in the factory in Simonside.

Barbour now has retail stores presence in over 55 countries worldwide including the United Kingdom, United States, Germany, Holland, Austria, France, Italy, Spain, Argentina, New Zealand and Japan.

Collections cater for men, women, children and now even dogs! Broadening out from Barbour’s countrywear roots, today our heritage and lifestyle clothing brand produces clothing that is designed for a full lifestyle wardrobe. As well as jackets and coats, the Barbour wardrobe includes shirts, dresses, knitwear, footwear, accessories and more.

Barbour remains true to its core values as a family business which espouses the unique values of the British Countryside and brings the qualities of wit, grit and glamour to its beautifully functional clothing.

6. Adidas ::Click here to purchase::

Clenched fists, beer-soaked terraces and ... high-end Italian sportswear? Football hooligans in England during the 1980s were a truly rare breed, blending die-hard fandom with unique trans-European drip born from the success of clubs like Manchester United in the late 1970s. These ‘casuals’ (as they’re sometimes referred to) religiously followed their football clubs across Europe like pilgrims, searching for limited-edition adidas trimm trabb, Gazelle and, of course, that elusive European Cup.

It was in the chilly terraces of England that we saw some of the earliest adopters of sneaker culture in the world, with terracewear continuing to inform some of the most inspired silhouettes across the globe in the 21st century.

7. Fred Perry ::Click here to purchase::

Fred Perry is one of Britain’s greatest tennis players, winning Wimbledon three times consecutively and

being the first player to win a career grand slam. His unorthodox playstyle was transferred from his previous experience in table tennis, within which he was the 1929 world champion.

Despite his successes, his rebellious nature and working-class background contrasted the privileged tennis authorities. This class-driven conflict actualised when after his 1934 Wimbledon win, his club tie was left on a chair for him to pick up instead of having the traditional formal presentation.

Arguably, it could be this struggle against the status quo that was admired by the subcultures that adopted the brand that followed, or it could have been completely unintentional (as was in the story of Dr. Martens). Whatever the cause, Fred Perry became the uniform of the non-uniform.

8. Paul & Shark ::Click here to purchase::

On 4 March 1957, the mill Maglificio Daco, founded in 1921, opened its doors under the new owner Gian Ludovico Dini. Every aspect of the production took place within the company: from sourcing the yarns to producing the fabrics and making all the packaging. Clothes were shipped around the world thanks to prestigious partnerships with Christian Dior and Balenciaga.

A journey and an inspiration
At the start of the 1970s, Paolo (Paul) Dini, the eldest son of Gian Ludovico, during a trip to a small sailmaker's workshop in Maine, found a sail from an old 18th-century clipper that caught his attention: the inscription read "Paul&Shark".

It was fate.
The Paul & Shark brand was born.

9. Weekend Offender ::Click here to purchase::

Weekend Offender was started in 2004 by Sam Jones and Rhydian Powell in Merthyr Tydfil, Wales (about 23 miles north of Cardiff). Founder Sam (from Swansea Road) owned a fashion store called A2 Clothing in Merthyr City Centre. Rhydian came from Pant on the Shropshire border and studied Graphic Design. Together they started off with basic publishing of weekend offender t-shirts based on ’80s and 90’s youth culture.

 

10. Fila Vintage ::Click here to purchase::

With over 100 years of sporting heritage, Fila Vintage cannot be surpassed. FILA Vintage is FILA's retro sportswear range, based on original men's garments from Fila's 70s and 80s archives, including iconic pieces worn by sporting greats like Bjorn Borg (see the BB1 Polo and Settanta Jackets!) For Autumn, Fila Vintage delve into thier archives for 70s inspired football polos in Carter and Paxton, new colours in the BB1 polo, and the 80s Casuals inspired Tonetto Teddy Jacket and Tate retro windbreaker make up some of the highlights.

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